HelloAsso alternative for Belgian non-profits: WeGlow

HelloAsso is free for French associations but, per its terms, not for a Belgian vzw. WeGlow is built for Belgian and Dutch organisations.

HelloAsso is free for French associations, but according to its terms a Belgian vzw/asbl or Dutch foundation cannot use it. WeGlow is built for organisations in Belgium and the Netherlands, with public pricing, a free plan and Belgian tax certificates.

WeGlow vs HelloAsso at a glance

HelloAsso is free for French associations, WeGlow charges 5% per gift and is for Belgian and Dutch organisations. These are the four differences.

  • Who it is for: HelloAsso targets French organisations according to its contract terms. WeGlow is meant for organisations such as vzw/asbl and foundations.
  • Pricing model: HelloAsso charges the association no commission and asks the donor for a voluntary contribution. WeGlow charges 5% per gift, which the donor is asked to cover.
  • Subscription: WeGlow is free to start, Pro costs €40 per month.
  • Belgian tax certificates: WeGlow lets you send them to all eligible donors with one click.

Can a Belgian vzw use HelloAsso?

Probably not. This is not on the homepage, it is in the terms. The general agreement talks about organisations in France, the overseas territories and "à l'étranger" (abroad).

But the framework payment-services contract, which is what lets money flow, applies according to its text to organisations declared under French regulation in France and its overseas territories. It also asks for a copy of a bank identity statement (RIB) in the organisation's name. A vzw is set up under Belgian law and a Dutch foundation under Dutch law. We therefore read the contract as excluding them. We are not lawyers and HelloAsso may apply it differently, so ask them before you create an account.

How does HelloAsso make money?

HelloAsso says "aucune commission, aucun frais" (no commission, no fees). Its income comes from a voluntary contribution the donor can leave at checkout. HelloAsso says one person in two chooses to give it. It is a clever model for French associations and we will say so plainly: the association pays nothing.

WeGlow works on a related principle, with one difference. The donor is asked to cover the platform fee of that specific gift (5%) instead of an open-ended tip. If a donor declines, you pay the 5% as an organisation. Your own payment provider (Mollie or Stripe) charges its normal fees on top.

What is in WeGlow?

  • Free plan: peer-to-peer with personal fundraiser pages and teams, events with ticketing, monthly gifts and donor management with the full gift history.
  • Pro (€40 per month or €400 per year): donation forms for your own website, WeGlow Mail and integrations.
  • No contract, no setup fees: you cancel monthly.
  • Your own look: your colours and logo, and gifts reach you directly through your own Mollie or Stripe account. An account on WeGlow.world is needed.

Tax certificates in Belgium

A gift to a recognised organisation is deductible in Belgium from €40 per calendar year, and the donor's national register number appears on the certificate. WeGlow collects the details with the gift and tracks who reaches the threshold. You send the certificates with one click to all eligible donors, not automatically. Only recognised organisations may issue certificates. We found nothing published on Belgian certificates at HelloAsso.

When does HelloAsso fit?

HelloAsso fits if you are an association declared in France with a French bank account. Then a model with no commission for the association is hard to beat, and the interface is in French. If you are not, it is not a practical choice.

Conclusion

For a Belgian or Dutch vzw, foundation or association that wants to raise money online with monthly donors, events and a correct certificate, WeGlow is the logical choice. You know the rate up front, you start free and you get an organisation's toolkit in one place. Check with HelloAsso itself whether your legal form is really welcome.

FAQ

Is HelloAsso free?

For the association, yes: HelloAsso says it charges no commission and funds itself with a voluntary contribution from the donor.

Can a Belgian vzw use HelloAsso?

Not according to our reading of the framework payment-services contract, which covers organisations declared under French regulation. Ask HelloAsso to confirm.

What does WeGlow cost?

Free to start with 5% per gift, which your donor is asked to cover. Pro costs €40 per month or €400 per year.

Can I send Belgian tax certificates on WeGlow?

Yes, as a recognised organisation. WeGlow collects the details and you send certificates with one click to all eligible donors.

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