WeGlow Donate: from one-time gift to recurring donor — automatically
Someone wants to donate €100. WeGlow Donate asks them: "What if you give €15 per month?" That is the upsell that gives your organization stable, recurring revenue — without you having to do anything.
Imagine: someone visits your charity’s website. They’re moved by your story. They want to help. They enter €100 and click donate.
At that moment, WeGlow Donate does something smart. Instead of going straight to payment, a screen appears:
RECOMMENDED MONTHLY GIFT
Make lasting impact
€ 15.00/month
A €15.00/month gift helps this organization plan ahead and create lasting change.
Yes, donate €15.00/month ← big orange button
No thanks, donate €100.00 once
The choice is free. But the recommended option — the big orange button — is the monthly gift. This is not a trick. It is smart psychology in service of your mission.
🧠 Why this works so powerfully
- 💡 €15/month feels manageable — less than a Netflix subscription
- 📅 The donor stays in control — they can always stop, so the threshold is low
- ❤️ The impact is greater — over a year, €15/month is more than that one-time €100
- 🏆 Your organization wins — stable income instead of a one-time spike
📊 What this means over a year
| One-time €100 | Monthly €15 | |
|---|---|---|
| After 1 month | €100 | €15 |
| After 6 months | €100 | €90 |
| After 1 year | €100 | €180 ✅ |
| After 3 years | €100 | €540 ✅ |
🚀 Put your website to work for your mission
WeGlow Donate is available for all organizations on the WeGlow platform. Live in 5 minutes.
Activate WeGlow Donate →Frequently asked questions
What if the donor still wants to give once?
No problem — the option is always visible. WeGlow Donate suggests, never forces.
How does WeGlow determine the suggested monthly amount?
WeGlow Donate automatically calculates a monthly amount based on the donor’s one-time gift — so the suggestion always feels relevant and manageable.
What does WeGlow Donate cost?
WeGlow works on a commission model — no fixed monthly costs. Donors can also cover the transaction fee themselves, meaning in many cases 100% of the donation reaches your organization. Read more about fee coverage →
Does WeGlow Donate work on every type of website?
Yes — on WordPress, Webflow, Squarespace, Wix or any website that supports HTML. One piece of code and you are live.