Online Christmas appeal in Luxembourg with an experience

An online Christmas appeal with no stall or raffle: four digital experiences, still concepts, where each gift becomes a decoration, a star or a card.

In short An online Christmas appeal spares you the stall and the logistics of an event. You open a donation page and give every gift a visible form: a decoration, a star, a present or a card. WeGlow.world's four experiences remain concepts until the official launch.

This article describes the rules in Luxembourg.

Why run an online Christmas appeal?

An online appeal takes about three weeks to prepare, with two or three people, and you share it by email and by message. There is no stall to staff. But a plain "donate" button tells no story.

This is where a digital experience helps. Instead of a counter that creeps upward, each donor leaves a trace that others can see: a decoration on the tree, a star in the sky, a card on the wall. The gift becomes a gesture people want to show.

Next, read our overview of Christmas appeal ideas for an association in Luxembourg and our guide to organising a Christmas appeal in Luxembourg.

What an online appeal changes about the rules

An event in public space needs the authorisation of the bourgmestre (mayor), and each commune has its own police regulation. A door-to-door collection needs the approval of the communal council, or of the Ministry of Justice if it covers several communes (Ministry of Justice, checked on 9 October 2026).

An online donation page is not an event on the public highway. For a collection launched by email or on social media, we found no written rule. Ask the Ministry of Justice for advice before you start.

The four Christmas experiences from WeGlow.world

The four experiences are concepts. They are shown as demos before the official launch, and their final availability may still change.

The Glow Room

The Glow Room is a warm 3D living room with a Christmas tree. Each gift becomes a decoration hung on the tree.

It suits an association that wants a shared moment, where the whole community lights up the room together.

The Starry Sky

In the Starry Sky, each gift becomes a star. The visitor flies from star to star.

This is the calmest option. It suits associations that want every donor to have the same place.

The Gift Yard

The Gift Yard lets you choose the backdrop: forest, village, frozen lake, cabin or library. Each gift becomes a present, and the visitor flies on to the next present.

The tone is playful and warm. The experience is meant for associations that speak to families, and for readers of all ages.

The Card Wall

On the Card Wall, envelopes hang from a string. Each card is a stamp.

This is the most personal mood, written by hand. The wall gradually becomes one big collective message.

How do you choose between the four?

Choose according to the tone of your association and the place you give the donor.

  • A shared, visible moment: the Glow Room.
  • An equal place for every donor: the Starry Sky.
  • A playful tone, for families: the Gift Yard.
  • Handwritten words: the Card Wall.

How to do it with WeGlow.world

With WeGlow.world, you create a donation page in three steps: amount, personal details, summary. It accepts single and monthly gifts, with a label per amount, and works on a phone. The donor enters a first name and an email address.

If your organisation is on WeGlow.world, here is the schedule we recommend, over three weeks.

  1. Week 1: create your account, prepare the donation page and write the thank-you text.
  2. Week 2: choose the experience, your colours and your logo, then test with two or three friends.
  3. Week 3: announce the appeal by email and on your social media, and invite your supporters to start their own action page.

The thank-you email goes out automatically if you have filled in a thank-you text. Create your account to start for free with an account, and contact us if you want to follow the official launch of the experiences.

What about the tax deduction for your donors?

In Luxembourg, a gift is a special expense deducted from income, not a percentage tax reduction. The total of the year's gifts must reach 120 euros. The deduction cannot exceed 20 percent of total net income, nor 1,000,000 euros (Administration des contributions directes, the Luxembourg direct tax authority).

The recipient counts as much as the amount. Only organisations recognised as being of public utility and listed in the statements of the Administration des contributions directes qualify for this deduction. An asbl (non-profit association) is not on it automatically. Check your status on the list.

We cannot confirm here which proof the donor must keep, nor whether online payments count as cash gifts. Put these questions to the Administration des contributions directes. WeGlow.world does not issue a tax receipt for Luxembourg.

An online raffle?

Do not offer a draw or prizes on your page without authorisation. A raffle or lottery always needs prior authorisation: that of the college of mayor and aldermen up to 12,500 euros of tickets, that of the Minister of Justice above it (Ministry of Justice, checked on 9 October 2026).

Online ticket sales are not covered by the sources consulted. Stick to gifts and cards.

Emails: consent

To invite your former donors to the appeal, the Commission nationale pour la protection des données (CNPD, the Luxembourg data protection authority) distinguishes two cases. Without a prior relationship, prior consent is required. With a contractual relationship, a right to object is enough.

We cannot confirm whether a gift counts as a contractual relationship. The safest course remains a tick box that is never pre-ticked, and an unsubscribe link in every message.

Frequently asked questions

Five answers before you launch your appeal.

Are the Christmas experiences already available?

No, not officially yet. They are concepts, visible as demos, until the official launch. See the WeGlow.world Christmas page to follow progress.

Do I need a permit for an online Christmas appeal?

For a donation page, we found no written rule, whereas a door-to-door collection and a public event need one. Write to the Ministry of Justice, at info@mj.public.lu, to confirm your case.

How long does it take to prepare the appeal?

Allow three weeks and two to three people: one for the donation page, one for the texts and the email, one for social media. Start in October to be ready in early December.

Can my donors deduct their gift?

Only if your organisation is on the statements of the Administration des contributions directes, and their annual total reaches 120 euros. According to the declaration form, gifts count for the year of payment, so before 31 December. That year-end rule is inferred. The Administration does not word it that way, so confirm it with them.

Should I communicate in several languages?

The country is trilingual, and one language is rarely enough. Plan at least French and German for your email and your page, and English if your supporters are international.

Sources

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