The Christmas e-mail to donors in Luxembourg: 3 examples
Three complete Christmas e-mails for your donors in Luxembourg: invitation, progress update and thank you, with subject lines, buttons and the CNPD framework.
In short Three e-mails are enough for a Christmas campaign in Luxembourg: an invitation about three weeks before the end, a progress update in the middle, and a thank you within 48 hours of the end. Each has a short subject line and a single button. Here are the full texts, with what the CNPD has confirmed about consent.
this article describes the rules in Luxembourg.
You have a list of donors, a Christmas campaign about to start and little time. This guide gives you three e-mails ready to adapt, a table to choose the right moment and the framework for consent. For the campaign itself, read our six-week schedule and our Christmas campaign ideas.
Three e-mails, three roles
Each e-mail does one thing. The invitation opens the campaign, the progress update shows that gifts make a difference, and the thank you closes the loop and prepares the next year.
- One goal per e-mail, one main button.
- A short subject line that says what it is about, without shouting capitals.
- An unsubscribe link in every message.
In Luxembourg, also think about language: French dominates in official documents, but many of your donors read German. If your list is mixed, prepare the same three e-mails in both languages.
E-mail 1: the invitation
Send it about three weeks before the end, while your audience is still available. It presents the campaign, the goal in euros and the end date. The names and figures below are invented: replace them with your own.
Subject: This year, Christmas will have one more place at the table
Preview: Our Christmas campaign is starting, here is how to take part.
Button: I support the Christmas campaign
Hello {{first name}},
Every winter, our association prepares hot meals for the families in our municipality. This year, we want to provide 120 Christmas meals, and we need you to get there.
Our Christmas campaign starts today and ends on 31 December. The goal: 3,000 euros, which is 25 euros per meal. Every gift, small or large, counts, and you can also give every month.
[I support the Christmas campaign]
Thank you for standing with us,
The team at [name of the association]
E-mail 2: the progress update
Send it in the middle of the campaign, for example two weeks after the invitation. It shows progress and offers a clear next step, both to those who have not yet given and to those who already have.
Subject: Already 62 meals given, 58 to go
Preview: Thank you to those who have already given, here is what comes next.
Button: Give one more meal
Hello {{first name}},
Thanks to you, we have already raised enough to provide 62 Christmas meals. Thank you to each and every one of you.
We still need 58 to reach our goal, and the campaign ends on 31 December. If you have already given, you can forward this e-mail to someone close to you: every share brings us closer to the goal.
[Give one more meal]
Warm regards,
The team at [name of the association]
Only quote amounts that have really been received.
E-mail 3: the thank you
Send it within 48 hours of the end of the campaign, to all donors. It says thank you, gives the real result and announces what comes next, without a new request to give.
Subject: Thank you: your gifts filled 118 plates
Preview: The result of our Christmas campaign, thanks to you.
Button: See the Christmas photos
Hello {{first name}},
Our Christmas campaign is over. Thanks to you and more than 100 other donors, we were able to provide 118 meals to the families in our municipality. The meals will be handed out in the coming days.
We will tell you what happened next in January, with photos and news.
[See the Christmas photos]
An immense thank you,
The team at [name of the association]
Only mention tax deductibility if your organisation is on the list of the administration des contributions directes (ACD), the Luxembourg tax authority. The details are in our article on deducting Christmas gifts. Otherwise, promise no tax advantage.
Table: timing, goal, subject line, button
This table summarises the three sends. The timings are a suggested schedule, not a rule: adjust them to the real length of your campaign.
| Timing | Goal | Example subject line | Button text |
|---|---|---|---|
| 3 weeks before the end | Open the campaign, get people giving | This year, Christmas will have one more place at the table | I support the Christmas campaign |
| Middle of the campaign | Show progress, appeal again | Already 62 meals given, 58 to go | Give one more meal |
| Within 48 hours after the end | Thank donors, give the result | Thank you: your gifts filled 118 plates | See the Christmas photos |
Consent and privacy: what is confirmed
The Commission nationale pour la protection des données (CNPD) is the Luxembourg data protection authority. This is what we could read on its page about communication between a company and its customers, checked on 9 October 2026. The rest is not confirmed.
- With no contractual link at all with the person, prior consent (opt-in) is required before sending e-mails.
- With an existing contractual link (a sale or a service), the address may be used for advertising without prior consent, but the person must be able to object at any time and be informed of this at collection and in every message.
- Besides the GDPR (RGPD in French), the amended law of 30 May 2005 on electronic communications applies.
This CNPD page is about commercial relationships with customers. We could not confirm whether a donation counts as a contractual link. So start from consent: a separate box for the newsletter and for the Christmas e-mail, never pre-ticked. If you are unsure about your list, ask the CNPD or a legal adviser before sending.
How to do it with WeGlow.world
With WeGlow.world, you create a donation page in three steps: amount, details, summary. Gifts can be single or monthly, each with its own amounts. This is the page your buttons point to. It asks for a first name and an e-mail address. If your organisation is on WeGlow.world, you have this donation page, on mobile too.
A thank you e-mail goes out automatically after a gift, if the association has written a thank you text: prepare it before the campaign starts. Your supporters can also start their own campaign page and invite their friends and family.
The four Christmas experiences are concepts until the official launch. The Card Wall hangs envelopes on a string, each card being a stamp: a lovely destination for the button in e-mail 3. Also discover the page dedicated to Christmas campaigns. Ready? Create your account: you can start for free with an account.
Frequently asked questions
Here are the five most common questions about Christmas e-mails to donors.
How many e-mails should you send during the campaign?
Three are enough for a six-week campaign: invitation, progress update, thank you. Keep the unsubscribe link visible in each.
Can I e-mail all my former donors?
Assume that consent is needed. The CNPD requires an opt-in with no contractual link, and we could not confirm that a donation counts as one. If in doubt, ask the CNPD.
What should the subject line be?
Short, concrete and honest: it announces what the message contains. Never make a promise that the text does not keep.
Should I mention tax deduction?
Only if your organisation is on the ACD list. The annual total of gifts must reach 120 euros, and the deduction is capped at 20% of net income.
When should you send the thank you?
Within 48 hours of the end of the campaign, while the memory is fresh. Give the real result and a date for the next news, with no new request to give.
Sources
Official sources, checked on 9 October 2026:
- CNPD, company and customer communication and consent, checked on 9 October 2026
- Administration des contributions directes, gifts and donations, checked on 9 October 2026
- Administration des contributions directes, list of approved organisations, checked on 9 October 2026