Giving Tuesday thank-you pack: emails and posts after the day

Thank everyone after Giving Tuesday: five emails and five social posts, from within 48 hours to an update weeks later.

TL;DR Thank within 48 hours, personally where you can. This pack has five emails for donors, top donors, ambassadors, partners and an update weeks later, plus five social posts. The emails are ready for you in WeGlow Mail, so you do not have to copy them. In WeGlow.world the thank-you email goes out automatically once you fill in a thank-you text.

A gift becomes a bond through what happens after the day. People who feel seen give again next year.

Copy the texts, fill in the [brackets] and pick the right moment per audience.

How to use this pack

  1. The emails are ready in WeGlow Mail: open New campaign and choose the thank-you pack. {{first_name}} works right away.
  2. Replace everything in [brackets] with your own words and numbers.
  3. Copy a social media post and adapt it to your channel.
  4. Make your layout for free at weglow.world/giving-tuesday/layouts: with your name, logo and colour.

The five emails

Each email belongs to an audience and a moment.

Within 48 hours · Wednesday 2 December · All donors

  • Thank you, together we raised €[amount]
  • We did it because of you
  • This is what we did together

Hi {{first_name}},

Thanks to you and [number] others, we raised €[amount] yesterday for [concrete goal].

Here’s what happens next: [what, and when].

We’ll keep you posted. Thank you, truly.

Button: Read the story

Glowie's tip: Thanking within 48 hours turns a gift into a relationship. Also in the email pack.

Within two weeks · after your call · Your biggest donors

  • Thank you for your support, {{first_name}}
  • Thank you, personally too
  • You made the difference

Hi {{first_name}},

Thank you for our conversation and above all for your gift of €[amount]. It really made the difference for [concrete goal].

I’d like to keep you personally updated on what happens next. Would you be open to a short update in [month]?

Once more, thank you from the whole team.

Button: Plan a short chat

Glowie's tip: Call first, email after. A major donor wants to be heard, not just thanked.

Week 10 · Ambassadors, volunteers and team

  • Thanks to you we raised €[amount]
  • You made Giving Tuesday
  • A huge thank you to the team

Hi {{first_name}},

You were the heart of our Giving Tuesday. Thanks to your posts and your time we raised €[amount] and reached [number] new donors.

Here’s the result on one sheet: [link or short summary].

Thank you for everything you did.

Button: See the result

Glowie's tip: Name names where you can. People mostly remember being seen.

Week 10 · Partners and companies

  • Thank you for supporting [organisation]
  • How your contribution made the difference
  • The result of Giving Tuesday

Dear {{first_name}},

Thank you for supporting [organisation] on Giving Tuesday. Thanks to [company name] we raised €[amount] for [concrete goal].

Attached and below you’ll find the result: [key figures and one story].

We’d love to discuss how we can do something together next year too.

Button: See the result

Glowie's tip: Give a partner something to share: a photo, a number and one sentence.

After 3 to 6 weeks · All donors

  • This is what we did with your gift
  • An update from [organisation]: your gift in action
  • {{first_name}}, this is what changed

Hi {{first_name}},

A few weeks ago you gave on Giving Tuesday. Here’s what has happened since: [concrete update, with a photo or a testimonial].

Thanks to you and [number] others we were able to [concrete result].

Would you like to keep building with us? You can also give monthly.

Button: See the update

Glowie's tip: This is the email that turns a one-off donor into a regular one. Schedule it in advance.

The five social posts

Thank people publicly too, with names where allowed.

1. Wednesday 2 December · Instagram, LinkedIn, Facebook

Thank you. Thanks to [number] donors we raised €[amount] for [concrete goal]. Here’s what happens next: [what, and when].

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Thank within 48 hours and tell people what happens with the money.

2. Wednesday 2 December · Team and ambassadors

A huge thank you to everyone who made Giving Tuesday possible: [names or groups]. You were the heart of our campaign.

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Name names and tag people, with their consent.

3. Week 10 · LinkedIn, Facebook

Thank you to [partner or company name] for supporting Giving Tuesday. Together we raised €[amount] for [concrete goal].

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Tag the company and give them an image they can share themselves.

4. Week 10 · Instagram, LinkedIn, Facebook

A week ago, [number] people gave on Giving Tuesday. Here’s what has already happened: [concrete update, with photo]. Thank you!

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: A photo of the result does more than a number.

5. After 3 to 6 weeks · Instagram, LinkedIn, Facebook

This is what we did with your gift on Giving Tuesday: [result in one sentence]. Would you like to keep building with us? You can also give monthly: [link]

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: End with a friendly invitation, not a hard ask.

Frequently asked questions

When do I say thanks?

Within 48 hours with a general thank-you email, and your top donors personally within two weeks. The update on what you did with the gift follows after three to six weeks.

Does the thank-you email go out automatically?

Yes, once you fill in a thank-you text in WeGlow.world. You send tax certificates yourself with one click.

What goes in the update?

One concrete result with a photo, and honestly what has not worked yet. End with an invitation to give monthly.

Get your Giving Tuesday ready

Create a free account on WeGlow.world and use this straight away in your own branding. the sign-up page, the Giving Tuesday hub, all downloads or a demo.

Sources and check: Giving Tuesday Toolkit for nonprofits, checked on 7 October 2026.