Articles about Giving Tuesday

Practical articles for charities: from what Giving Tuesday is to saying thanks after the day.

• What is Giving Tuesday and when is it in 2026?: Giving Tuesday 2026 is on Tuesday 1 December. What it is, how the global movement works country by country and how your charity can join…
• Taking part in Giving Tuesday as a charity or foundation: How a charity or foundation takes part in Giving Tuesday on 1 December 2026: find your national movement, build a donation page, split…
• Giving Tuesday myths that hold small charities back: Giving Tuesday is not only for big NGOs and needs no large budget. Six myths that hold small charities back, and what is actually true.
• Giving Tuesday on a small budget: free steps: Join Giving Tuesday 2026 without a big budget. Five free steps with a donation page, a free layout generator, downloads and an 8 week plan.
• How to set a realistic goal for Giving Tuesday: Set your Giving Tuesday goal by working backwards: goal divided by average gift gives the number of donors. With three circles of audience…
• Giving Tuesday around the world: Giving Tuesday has no single organiser. See how the movement works country by country, with verified examples, and what to check locally…
• Reuse one story in email, posts and donation page: Write your Giving Tuesday story once and use it in four formats: email, post, story and donation page. With a table, Glowie tones and free…
• Photos and video that raise money on Giving Tuesday: Real photos and short video work better than generic visuals. What to make, how to ask consent, how to credit sources and what to plan…
• Using ambassadors and supporters for Giving Tuesday: Let supporters start their own fundraising page for Giving Tuesday. Whom to ask, what text to give them, how to ask personally and how to…
• Finding partners and companies for Giving Tuesday: How to find companies that back Giving Tuesday 2026: who to ask, what to ask, what you can honestly offer back, an email to send and a…
• Matching gifts and challenge gifts: how to do it honestly: What is a matching gift or challenge gift for Giving Tuesday? How to find a match, agree the terms and communicate honestly about the…
• The Giving Tuesday playbook for your team: who does what: Who does what for Giving Tuesday 2026? Roles, tasks per week until 1 December and a split for the day itself, also for a team of one or…
• Create a Giving Tuesday donation page: step by step: Build a Giving Tuesday donation page that raises money: goal, story, amounts with labels and a thank you flow. With a step by step guide…
• Amounts and labels on your donation page: what works: How many amounts should your donation page show and which labels work? Four or five amounts, labels that explain the gift and one time…
• From one time to monthly donors: how to do it: Why monthly donors matter, how to ask for it on Giving Tuesday, what you promise and how to follow up. With hypothetical calculation…
• Payment methods for your donation page in 2026: Which payment methods matter for donors in your country? Cards, wallets, bank transfers and local options explained, plus what…
• How to make Giving Tuesday social media posts: How to make strong Giving Tuesday social media posts as a charity: formats, photo, text and a free layout generator in your own branding.
• Setting up Giving Tuesday emails: a playbook for charities: Which emails do you send around Giving Tuesday? A playbook with timing, subject lines and what privacy rules require, plus how to prepare…
• WeGlow Mail for Giving Tuesday: list, segments, schedule: How to use WeGlow Mail for Giving Tuesday: the emails are ready, you pick your list and segments, send a test, schedule everything and…
• Tax relief on donations: how it works in different countries: How does tax relief on donations work abroad? An overview of Belgium, the Netherlands, France, Germany, Spain and the UK, with official…
• Your Giving Tuesday page in 10 minutes with WeGlow.world: A step by step guide to build your Giving Tuesday donation page with WeGlow.world: account, preset, story, amounts, thank you, test and…
• Thanking donors after Giving Tuesday: when, who, how: How do you thank donors after Giving Tuesday? Within 48 hours, top donors personally, ambassadors and partners apart. A warm plan for…
• What do you measure after Giving Tuesday? Numbers that count: Which numbers do you measure after Giving Tuesday? Revenue, number of donors, average gift, new and returning donors, channels via UTM and…
• An update after a few weeks: what did you do with the gift?: Send donors an update 3 to 6 weeks after Giving Tuesday: one result with a photo, honesty about what has not worked yet and an invitation…
• Evaluate Giving Tuesday: what to do differently next year: How to evaluate Giving Tuesday: a one hour team review, results per channel, a list of donors and a plan for next year, built for small…