Giving Tuesday 2026: everything for your organisation
Explanations, guides, free downloads, articles and tools for charities that want to take part on 1 December 2026. With a donation page you can design straight away on WeGlow.world.
Giving Tuesday is the global day of giving, on the Tuesday after Thanksgiving. In 2026 it falls on 1 December. It is a global movement with national branches, and every organisation takes part in its own way: with its own campaign and its own donation page. Creating a donation page with WeGlow is free and needs no subscription. WeGlow charges a 5% platform fee per gift, which donors can choose to cover so the organisation receives the full amount. You design your page straight away, and it goes live as soon as your payments are connected and your profile is complete.
Articles
- What is Giving Tuesday and when is it in 2026?: Giving Tuesday 2026 is on Tuesday 1 December. What it is, how the global movement works country by country and how your charity can join…
- Taking part in Giving Tuesday as a charity or foundation: How a charity or foundation takes part in Giving Tuesday on 1 December 2026: find your national movement, build a donation page, split…
- Giving Tuesday myths that hold small charities back: Giving Tuesday is not only for big NGOs and needs no large budget. Six myths that hold small charities back, and what is actually true.
- Giving Tuesday on a small budget: free steps: Join Giving Tuesday 2026 without a big budget. Five free steps with a donation page, a free layout generator, downloads and an 8 week plan.
- How to set a realistic goal for Giving Tuesday: Set your Giving Tuesday goal by working backwards: goal divided by average gift gives the number of donors. With three circles of audience…
- Giving Tuesday around the world: Giving Tuesday has no single organiser. See how the movement works country by country, with verified examples, and what to check locally…
- Reuse one story in email, posts and donation page: Write your Giving Tuesday story once and use it in four formats: email, post, story and donation page. With a table, Glowie tones and free…
- Photos and video that raise money on Giving Tuesday: Real photos and short video work better than generic visuals. What to make, how to ask consent, how to credit sources and what to plan…
- Using ambassadors and supporters for Giving Tuesday: Let supporters start their own fundraising page for Giving Tuesday. Whom to ask, what text to give them, how to ask personally and how to…
- Finding partners and companies for Giving Tuesday: How to find companies that back Giving Tuesday 2026: who to ask, what to ask, what you can honestly offer back, an email to send and a…
- Matching gifts and challenge gifts: how to do it honestly: What is a matching gift or challenge gift for Giving Tuesday? How to find a match, agree the terms and communicate honestly about the…
- The Giving Tuesday playbook for your team: who does what: Who does what for Giving Tuesday 2026? Roles, tasks per week until 1 December and a split for the day itself, also for a team of one or…
- Create a Giving Tuesday donation page: step by step: Build a Giving Tuesday donation page that raises money: goal, story, amounts with labels and a thank you flow. With a step by step guide…
- Amounts and labels on your donation page: what works: How many amounts should your donation page show and which labels work? Four or five amounts, labels that explain the gift and one time…
- From one time to monthly donors: how to do it: Why monthly donors matter, how to ask for it on Giving Tuesday, what you promise and how to follow up. With hypothetical calculation…
- Payment methods for your donation page in 2026: Which payment methods matter for donors in your country? Cards, wallets, bank transfers and local options explained, plus what…
- How to make Giving Tuesday social media posts: How to make strong Giving Tuesday social media posts as a charity: formats, photo, text and a free layout generator in your own branding.
- Setting up Giving Tuesday emails: a playbook for charities: Which emails do you send around Giving Tuesday? A playbook with timing, subject lines and what privacy rules require, plus how to prepare…
- WeGlow Mail for Giving Tuesday: list, segments, schedule: How to use WeGlow Mail for Giving Tuesday: the emails are ready, you pick your list and segments, send a test, schedule everything and…
- Tax relief on donations: how it works in different countries: How does tax relief on donations work abroad? An overview of Belgium, the Netherlands, France, Germany, Spain and the UK, with official…
- Your Giving Tuesday page in 10 minutes with WeGlow.world: A step by step guide to build your Giving Tuesday donation page with WeGlow.world: account, preset, story, amounts, thank you, test and…
- Thanking donors after Giving Tuesday: when, who, how: How do you thank donors after Giving Tuesday? Within 48 hours, top donors personally, ambassadors and partners apart. A warm plan for…
- What do you measure after Giving Tuesday? Numbers that count: Which numbers do you measure after Giving Tuesday? Revenue, number of donors, average gift, new and returning donors, channels via UTM and…
- An update after a few weeks: what did you do with the gift?: Send donors an update 3 to 6 weeks after Giving Tuesday: one result with a photo, honesty about what has not worked yet and an invitation…
- Evaluate Giving Tuesday: what to do differently next year: How to evaluate Giving Tuesday: a one hour team review, results per channel, a list of donors and a plan for next year, built for small…
Guides
- Giving Tuesday run sheet: 1 December hour by hour: A run sheet for 1 December: what to do when, a template for the mid-day update and what to do when it goes wrong.
- Giving Tuesday email pack: seven emails to copy: Seven emails for Giving Tuesday, from announcement to thank-you, with subject lines and ready for WeGlow Mail.
- Giving Tuesday social media pack: twelve posts: Twelve posts for Giving Tuesday to copy and adapt, from the first personal message to the thank-you.
- Giving Tuesday thank-you pack: emails and posts after the day: Thank everyone after Giving Tuesday: five emails and five social posts, from within 48 hours to an update weeks later.
- Giving Tuesday planner and tools: plan, calculator and tracker: A ten-week plan for Giving Tuesday plus three free spreadsheets: action planner, social planner and goal calculator.