Giving Tuesday social media pack: twelve posts

Twelve posts for Giving Tuesday to copy and adapt, from the first personal message to the thank-you.

TL;DR The pack has twelve posts, from a personal message to your most loyal donors to the thank-you on 2 December. Pick one channel where your audience really is and do it well. Make the visuals for free with the layout generator of WeGlow.world.

On Giving Tuesday every organisation fights for the same attention. A cluttered post with three messages loses.

The posts below are in order. Replace everything in [brackets] and use the same link everywhere with its own label per channel.

How to use this pack

1. Pick one channel where your audience really is, and do it well.
2. Replace everything in [brackets] with your own words and numbers.
3. Use the same link everywhere, but with its own UTM label per channel (see the planner).
4. Put the link in the text or in your bio, and reply to comments the same day.

The plan at a glance

Twelve posts to copy and adapt: from the first personal message to the thank-you.

The twelve posts

Copy, replace the [brackets] and post. Each post has a tip from Glowie.

1. Week 5 · 2 November · WhatsApp, DM

Hi [name], I need to ask you something. On 1 December [organisation] is taking part in Giving Tuesday and we want to raise €[goal amount] for [concrete goal]. Would you pledge or join in beforehand? That way we don’t start at zero.

Glowie's tip: Send this personally, one by one, to your board, team and your ten most loyal donors.

2. Week 6 · 9 November · Instagram, LinkedIn, Facebook

On 1 December we’re doing something special. Save the date: it’s Giving Tuesday and [organisation] is taking part. More next week.

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: No ask yet: first give people a reason to come back.

3. Week 7 · 16 November · Share text for ambassadors

On 1 December it’s Giving Tuesday and I’m supporting [organisation]. They [what they do, in one sentence]. Will you give too? [link]

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Give ambassadors a ready-made text they can adapt in their own words.

4. Week 7 · 16 November · Instagram, LinkedIn, Facebook

Imagine: [one sentence about one person or situation from your story]. On 1 December, Giving Tuesday, we want to raise €[goal amount] for [concrete goal]. €25 means [what €25 does]. Give via the link in our bio.

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: One person, one story, one amount. A short video works better than a long text.

5. Week 8 · 23 November · Instagram, LinkedIn, Facebook

€[amount] pledged already! Thank you to everyone taking part. [Number] days until Giving Tuesday: will you help us reach our €[goal amount] goal?

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Show real numbers, even small ones. Honest beats inflated.

6. Week 8 · 23 November · Instagram, LinkedIn, Facebook

“[short testimonial in one or two sentences]”, says [name, role]. This is why Giving Tuesday matters to us. On 1 December you can make the difference: [link]

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: A real voice from a real person, with a photo, does more than a nice slogan.

7. Monday 30 November · Instagram, LinkedIn, Facebook

Tomorrow is the day: Giving Tuesday, 1 December. We’re ready. Are you?

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Keep it short: this is a reminder, not a new story.

8. Tuesday 1 December · 07:30 · Instagram, LinkedIn, Facebook

It’s here: it’s Giving Tuesday! Today we’re raising €[goal amount] for [concrete goal]. Every gift counts. Give via the link in our bio.

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Test the link at 07:30 before you post, and add the first video.

9. 1 December · 09:00 · Team and board

Today I’m joining Giving Tuesday for [organisation], because [personal reason in one sentence]. Will you join? [link]

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Let board and team post in their own words: personal works better than one official text.

10. 1 December · 12:00 · Instagram, LinkedIn, Facebook

Update: €[amount] of €[goal amount] and [number] donors. Thank you! You can still give until midnight: [link]

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Thank the first donors publicly, with their consent or anonymously.

11. 1 December · 18:30 · Instagram, LinkedIn, Facebook

A few hours left. We’re at €[amount] of €[goal amount]. Will you help us with the final stretch? [link]

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Honest urgency works better than panic. Don’t exaggerate.

12. Wednesday 2 December · Instagram, LinkedIn, Facebook

Thank you. Thanks to [number] donors we raised €[amount] for [concrete goal]. Here’s what happens next: [what, and when].

#GivingTuesday #GivingTuesdayBelgium

Glowie's tip: Thank within 48 hours and tell people what happens with the money.

Four rules for social media

• Don’t post the same ask every hour.
• Different visuals, the same link with its own UTM label.
• Ask team members to change their profile photo or banner to the campaign.
• Plan breaks and a second person for replies on 1 December.

Make the visuals for free

The layout generator of WeGlow.world makes posts, stories and covers with your name, logo and colour. Go to the layout generator.

Frequently asked questions

Do I have to post all twelve?

No. Start with the personal message, the launch on the day and the thank-you. The rest builds anticipation.

Where do I make the visuals?

With the free layout generator of WeGlow.world, which fills in your name, logo and colour when you are logged in.

How do I see which channel works?

Use the same link with its own UTM label per channel. The social planner in the downloads does that for you.

Get your Giving Tuesday ready

Create a free account on WeGlow.world and use this straight away in your own branding. the sign-up page, the Giving Tuesday hub, all downloads or a demo.

Sources and check: Giving Tuesday Toolkit for nonprofits, checked on 7 October 2026.