Online giving in 2025: 5 trends transforming the fundraising world
From AI-driven campaigns to recurring micro-donations: the fundraising world is evolving fast. Discover the 5 most important trends for charities in 2025 and how WeGlow is already applying them.
Based on data from over 67,000 donations on WeGlow and international research, here are the 5 biggest trends transforming fundraising in 2025.
📈 Trend 1: Recurring donations become the norm
WeGlow Donate makes this possible with a simple widget you place directly on your own website — no technical knowledge needed.
📱 Trend 2: Mobile-first is no longer optional
| Problem | Impact |
|---|---|
| Slow mobile load time | Each extra second costs 7% conversion on average |
| Small buttons on touchscreen | Donors drop off before the payment screen |
| No mobile payment option | Missed donations from local payment method users |
🌍 Trend 3: Social proof as a driver
- 🕯️ Every donation becomes a visible candle on the world map
- 👀 Donors see in real time who donated before them
- 📲 Every candle is shareable on social media
- ❤️ The sense of being part of something bigger triggers new donations
🤖 Trend 4: AI helps charities fundraise smarter
| AI application | Impact |
|---|---|
| Personalized emails based on donation history | Higher open and click rates |
| Optimal send times for newsletters | Up to 30% more opens |
| Automatic campaign updates at milestones | 2x more engagement |
| Churn prediction for monthly donors | 25% higher retention |
🕯️ Trend 5: Digital memorial fundraising
- 🌹 Family and friends light virtual candles
- 💌 Messages of support for loved ones
- ❤️ Donations to a cause the deceased cared about
🌟 Ready for the fundraising of tomorrow?
WeGlow combines all five trends in one platform — for every organization, large or small.
Discover WeGlow for your organization →Frequently asked questions
What is the best way to recruit monthly donors in 2025?
The most effective method is a prominent “donate monthly” button on your website, combined with a clear explanation of what a monthly gift concretely achieves for beneficiaries.
How important is social media for fundraising?
Crucial. Campaigns actively shared on Instagram and Facebook raise on average 3x more than campaigns without a social media strategy.
What is memorial fundraising?
Memorial fundraising is collecting donations in memory of a loved one — as a meaningful alternative to flowers. WeRemember provides a complete digital solution for this.
How does WeGlow use AI?
WeGlow uses automatic update suggestions based on milestones and donation movements, helping organizations communicate at the right moment without extra effort.