How to make Giving Tuesday social media posts
How to make strong Giving Tuesday social media posts as a charity: formats, photo, text and a free layout generator in your own branding.
TL;DR A good Giving Tuesday post has one real photo, one clear ask and one link to your donation page. Make four formats: 1080 by 1080 for the feed, 1080 by 1920 for stories, 1584 by 396 for LinkedIn banners and 1200 by 400 for X. With WeGlow.world you make them for free in your own branding.
On Giving Tuesday every organisation fights for the same attention. A cluttered post with three messages loses. This article shows what a strong post contains, which formats you need and how to make them without a designer.
Everything below is meant for small teams with little time. You need a photo, a logo and a link, nothing more.
What makes a Giving Tuesday post strong?
A strong post has one real photo of your work, one sentence with a concrete ask and one link to your donation page. The Giving Tuesday toolkit recommends real images and personal stories over generic visuals, see the official toolkit. People give to people, not to logos.
- A photo where your work or a person is clearly visible
- A title of at most ten words
- One ask, for example "Give 25 euros and help us move forward"
- Your logo and the date 1 December 2026
- A link to your own donation page in the text or a sticker
Which formats do you need?
You need four formats: 1080 by 1080 pixels for Instagram and Facebook, 1080 by 1920 for stories, 1584 by 396 for a LinkedIn banner and 1200 by 400 for an X header. That way your organisation looks polished on every channel without starting over each time.
| Format | Size | Used for |
|---|---|---|
| Square | 1080 × 1080 | Instagram and Facebook feed |
| Story | 1080 × 1920 | Stories and reels |
| LinkedIn banner | 1584 × 396 | Cover of your page |
| X header | 1200 × 400 | Cover of your profile |
How do you make the posts with WeGlow.world?
With the free layout generator of WeGlow.world you make posts in your own branding. If you are logged in, the tool fills in your name, logo and colour automatically. You pick a photo and a text and download the PNG. You find the tool on the layouts page.
- Create a free account or log in to WeGlow.world.
- Open the layout generator for Giving Tuesday.
- Choose a format, for example square.
- Upload a real photo of your work.
- Adjust the title and ask or keep the suggestions.
- Download the PNG and post it on your channel.
Without an account you can browse the layouts, but your name and logo are only filled in automatically when you are logged in.
How do you pick the right photo?
Pick a real photo that shows people or the result of your work, with good light and one clear subject. Avoid busy images: the layout puts text on top, and it must stay readable on the small screen of a phone.
- Ask permission from everyone in the photo, especially children
- Prefer close-ups and natural moments over posed group shots
- Leave some empty space in the picture for the title
- Reuse the same photo with a different crop for each format
If you have no recent photos, ask a volunteer to take ten with a phone this week. Ten minutes of work gives you material for every post, far better than a stock image nobody recognises as yours. Note the name of the person and the place too, in case you need it for a caption.
Plan some time for approvals as well. If a colleague or a partner organisation should see a post before it goes live, ask them a week ahead, so that on 1 December nothing sits waiting for a reply. A shared folder with the final images and captions, named by date, saves a lot of last minute searching.
Finally, keep a simple record of what you posted and when. After Giving Tuesday you can look back at which photo and which question drew the most reactions, and reuse that insight next year.
What text do you add?
Write a caption of three sentences: what is happening, what a gift concretely does and where someone can give. Add the hashtag #GivingTuesday and the link to your donation page. Keep it personal and avoid long explanations about your organisation. If your country has a national Giving Tuesday movement, check which hashtag it uses and add it too.
Use the ready-made captions from the downloads as a base. Adapt them with a real example from your work, which always works better than a generic sentence.
When do you post what?
Plan at least four posts: an announcement, a story, the call on the day itself and a thank-you. That builds tension and ends with gratitude. A schedule helps your small team avoid doing everything on 1 December.
| Moment | Type of post | Goal |
|---|---|---|
| 2 weeks before | Announcement | Say that you take part |
| 1 week before | Story with photo | Move people |
| 1 December | Call with link | Bring in gifts |
| Day after | Thank-you post | Thank your donors |
The most common mistakes
Most posts fail because of too much text, a vague photo or no link. A short check before you publish prevents that. Also read how to set up the donation page itself, because a post is only as strong as the page it leads to.
- Three messages in one post
- A stock photo instead of your own work
- No link to your donation page
- Text too small to read on a phone
- Posting everything on the morning of 1 December
Frequently asked questions
Is the layout generator really free?
Yes, the tool in WeGlow.world is free. You only need to create an account. There are no setup fees and no contract.
Do I need a designer?
No, you pick a photo and a text and WeGlow.world puts them in your branding. Name, logo and colour are filled in automatically when you are logged in.
Which format do I use for Instagram?
Use 1080 by 1080 for the feed and 1080 by 1920 for stories. You find both formats in the layout generator of WeGlow.world.
May I use the Giving Tuesday logo?
Only use the official materials and follow the guidelines in the GivingTuesday toolkit. With WeGlow.world you can combine your own branding with the Giving Tuesday style.
Which photo works best?
A real photo of your work where people are visible. Make sure the photo is sharp and stays clearly visible, also in WeGlow.world when the layout adds text.
Make your posts
Create a free account on WeGlow.world and generate your Giving Tuesday posts in your own branding. Start via the sign-up page, see everything in the Giving Tuesday hub or request a demo.
Sources and check: Giving Tuesday Toolkit for nonprofits, checked on 7 October 2026.