The Giving Tuesday playbook for your team: who does what
Who does what for Giving Tuesday 2026? Roles, tasks per week until 1 December and a split for the day itself, also for a team of one or two people.
TL;DR A Giving Tuesday team needs five roles: a coordinator, someone for the story, someone for the donation page, someone for emails and social media and someone for thanking. In a small team one person takes several roles. Spread the tasks over 9 weeks until 1 December 2026 and write down who does what. With WeGlow.world the page and the emails are ready quickly.
Giving Tuesday falls on 1 December 2026. The organisations that do it well are rarely the biggest. They simply know who does what and when. Anyone who only works that out in the last week does everything in a panic.
This article gives you a playbook for your team: the roles, the tasks per week and a split for the day itself. You adapt it to the people you have.
Which roles do you need for Giving Tuesday?
You need five roles: a coordinator who oversees everything, a storyteller, a donation page manager, someone for emails and social media and someone for thanking and follow-up. One person may carry several roles, but every role needs a name.
| Role | Tasks | Indicative time |
|---|---|---|
| Coordinator | Guard the plan, make decisions, inform partners and board | About 2 hours a week |
| Storyteller | Choose a real story and real photos, write the texts | About 3 hours in total |
| Page manager | Set up the donation page, choose amounts and labels, make a test gift | About 2 hours in total |
| Email and social media | Schedule emails and posts and share them on the day | About 3 hours a week in November |
| Thanking and follow-up | Thank donors and send a report | About 3 hours after the day |
The hours are a guideline for a small team, not a measurement. The official Giving Tuesday toolkit suggests forming a core team of board members, supporters and staff.
What if your team is one or two people?
Then you combine the roles. One person takes coordination, page and thanking, the other story, emails and social media. Drop things rather than doing everything halfway. One strong story, one donation page and three emails are enough to take part.
- Choose one coordinator who always has the last word
- Ask a board member or volunteer to help with photos or sharing
- Let supporters start their own campaign page instead of doing everything yourself
- Drop what does not fit, such as an extra video or a third channel
Also read the article on Giving Tuesday with a small budget.
What does your team do each week until 1 December?
The plan runs over 9 weeks, from the week of 6 October. Start by choosing a goal and a coordinator, work on the story, the page and partners in October, write the emails in November and use the last week to check everything.
| Week | Who | Task |
|---|---|---|
| 6 October | Coordinator | Set the goal, divide roles, fix the plan |
| 13 October | Storyteller | Choose story and photos |
| 20 October | Page manager and coordinator | Build the donation page and approach partners |
| 27 October | Page manager | Make a test gift, check payment methods |
| 3 November | Email and social media | Write and schedule emails |
| 10 November | Email and social media | Make posts and announce |
| 17 November | Coordinator | Involve ambassadors and supporters |
| 24 November | Everyone | Check everything and test links |
| 1 December | Everyone | Share, adjust, thank |
Who does what on 1 December itself?
Agree in advance who posts when, who answers replies, who watches gifts and who stands in for the coordinator. A fixed schedule per time of day stops everyone doing the same thing at once. Keep it simple and put it on paper.
- Morning: the coordinator checks the page and the first email goes out.
- Late morning: email and social media share the first post with the link.
- Midday: the storyteller shares a photo or a personal message.
- Afternoon: the page manager checks the gifts and the coordinator updates interim figures.
- Evening: everyone thanks publicly, and the last email goes out.
The toolkit recommends communicating several times on the day itself. All the moments are in the guide to the 1 December playbook.
How do you keep your team on track?
Hold a short 15 minute check every week, look at the plan and drop what does not fit. One shared document with names, tasks and dates is enough. That way each team member knows what is expected and you can adjust in time.
- A weekly check of 15 minutes, always on the same day
- One shared overview with names, tasks and dates
- A stand-in for each role in case someone is ill
- One decision maker for wording, so nobody keeps waiting
- On 24 November a dress rehearsal with a test gift
Which guides and planner do you use?
Use the guide to the 1 December playbook for the day itself, the guide to planner and tools for the preparation and the action planner from the downloads to divide tasks. Everything is free and immediately usable for a small team.
- Playbook 1 December: the schedule of the day itself
- Planner and tools for Giving Tuesday: the preparation and the tools
- The downloads with the action planner: a planner to fill in tasks and dates
How does WeGlow.world help your team?
With WeGlow.world you build the donation page with a Giving Tuesday preset in your own branding, schedule emails with WeGlow Mail and make free posts with the layout generator. The email and thank-you packs are ready in WeGlow Mail, so your team does not have to copy anything. The thank-you email goes out automatically once you fill in a thank-you text.
Glowie rewrites your story in three tones, after which your team chooses what to keep. Supporters can start their own campaign page for your campaign. That spreads the work over more hands, without you doing everything yourself.
Frequently asked questions
How many people do you need for Giving Tuesday?
One or two people are enough for a simple campaign. With more hands you divide the tasks. WeGlow.world is made for small teams.
Who should be the coordinator?
Choose someone who dares to make decisions and sees the whole picture, often the fundraiser or a board member. That person does not have to do everything. With WeGlow.world the same person can also manage the page.
When should I start preparing?
As early as possible. The plan runs over 9 weeks from the week of 6 October; if you start later, merge the first rows. The earlier you start, the calmer the day itself. WeGlow.world has a Giving Tuesday preset so your page is ready quickly.
What if someone in the team falls ill?
Name a stand-in for each role and write the tasks down, so someone else can take them over. You can schedule the emails in advance in WeGlow Mail. The day itself then carries on.
Where do I find the planner?
The action planner is in the free downloads, next to the guides. You find everything on the downloads page of WeGlow.world, at no cost and without a contract.
Set up your team
Create a free account on WeGlow.world and set up your Giving Tuesday donation page, so your team has something to work towards. No setup fees and no contract. Start via the sign-up page or request a conversation if you want help dividing the tasks.
Sources and check: official GivingTuesday toolkit for nonprofits, checked on 7 October 2026. Hours and weekly split are guidelines for a small team, not measured figures.