Using ambassadors and supporters for Giving Tuesday
Let supporters start their own fundraising page for Giving Tuesday. Whom to ask, what text to give them, how to ask personally and how to say thank you.
TL;DR On Giving Tuesday supporters bring in people you would not reach yourself. Ask 5 to 10 people you know to be ambassadors, give them ready-made text and let them start their own fundraising page for your campaign in WeGlow.world. Begin 4 weeks ahead, ask personally and thank everyone, including those who raise nothing.
An organisation that only calls out for itself mostly reaches people who already know it. A supporter who speaks to friends, family and colleagues opens a new channel. The official toolkit encourages this: invite your supporters and their circles to take part, see the GivingTuesday toolkit.
This article shows how to do it step by step, even with a small team.
Whom do you ask to be an ambassador?
Ask people who already know your organisation and like to help: loyal donors, volunteers, board members, participants in earlier campaigns and staff. You do not need hundreds of ambassadors. A small group of 5 to 10 people who really take part works better than a long list that does nothing.
- Volunteers who know your work up close
- Donors who have given several times
- Board members and staff with their own network
- Participants from an earlier campaign or event
- A local entrepreneur or school contact you trust
What is a supporter's own fundraising page?
In WeGlow.world supporters start their own fundraising page for your campaign. An ambassador can then invite their own circle with their own story and link, while the gift goes to your organisation. It is a personal page, not a separate fundraiser outside your campaign.
This is how it looks for an ambassador: they start a page, write in their own words why they support you and share the link. You do not need to copy anything. Also read how to build your own donation page, because the fundraising pages point to your campaign.
What ready-made text do you give them?
Give every ambassador a short text they can paste and still make personal: who you are, what a gift of 25 euros makes possible, the date 1 December 2026 and the link. The easier you make it, the more people really share. A blank page stops people.
On 1 December it is Giving Tuesday. I support [organisation name] because [reason in your own words]. With 25 euros [organisation] can [concrete outcome]. Will you help? [link to my fundraising page]
Fill in the brackets yourself. Also provide one photo and one sentence on what your work does. More about a story you can reuse everywhere is in the article on one core story.
How do you ask personally?
Ask every ambassador personally, by email, message or phone, and say why you ask them in particular. A general mailing works worse than a message with a first name. In WeGlow Mail {{first_name}} fills in the first name automatically, so you send many personal emails quickly.
| Who | Channel | Message |
|---|---|---|
| Loyal donor | Personal email | Thank them for earlier support and ask them to start a page |
| Volunteer | Message or conversation | Ask them to share their story with their circle |
| Board member | Phone or email | Ask them to approach colleagues and their network |
| Entrepreneur or school | Personal conversation | Ask for a small action around 1 December |
The toolkit also advises against making one supporter the only hero. Let the story be about "we", what we can achieve together. Keep that tone in your messages.
What is a realistic plan over 4 weeks?
Begin 4 weeks ahead: choose your ambassadors, ask them personally, give them text and image and agree a reminder. In the last week they receive a short message with the link. That way everyone has time and it stays doable for a small team.
- 4 weeks ahead: choose 5 to 10 ambassadors and ask them personally.
- 3 weeks ahead: send text, photo and instructions to start their fundraising page.
- 2 weeks ahead: remind gently and help anyone who is stuck.
- 1 week ahead: share a short message with the link and the date.
- On 1 December: share their pages and encourage them.
That schedule is our recommendation, not a fixed rule. If it does not fit, shift it. More about planning is in the playbook for 1 December.
How do you thank ambassadors and supporters?
Thank every ambassador personally, even those who raised little, and thank every donor. In WeGlow.world the thank-you email goes out automatically once you fill in a thank-you text. Also write your ambassadors a message of your own or call them. That stays in mind the longest.
- Send a personal thank-you within 2 days
- Tell them how much their circle made possible together, if you know
- Share an update after a few weeks on what the gifts did
- Ask permission before you name them or show their photo publicly
A free pack is ready on the thank-you pack page.
Which mistakes do you avoid with ambassadors?
The biggest mistakes are starting too late, sending a general email without explanation and forgetting to thank. An ambassador who feels lost does not take part, and certainly will not next year.
- Asking only a week ahead, so nobody has time
- Giving no text or image
- Using supporters' details in ways they do not expect
- Thanking only those who raised a lot
- Sharing no update afterwards
Frequently asked questions
How many ambassadors do I need?
A small group of 5 to 10 people who really take part is enough for a small team. Such a group stays manageable. With WeGlow.world you can start for free.
What is a supporter's fundraising page?
It is a personal page a supporter starts in WeGlow.world for your campaign. They share their own story and link, and the gift goes to your organisation.
What should I give ambassadors?
Give a short text, a real photo and the link. With WeGlow.world and the free layout generator you make images in your own house style that they can share.
What is the best way to thank them?
Personally and quickly, within 2 days. The automatic thank-you email of WeGlow.world goes to donors once you fill in a thank-you text. A message of your own to ambassadors comes on top.
When should I start?
Preferably 4 weeks ahead, so late October or early November. You then have time to ask personally and adjust. WeGlow.world lets you start for free.
Set up your ambassadors
This week, make a list of 5 to 10 people you will ask personally. Create a free account on WeGlow.world, set up your donation page and invite your supporters. No setup fees and no contract. Start via the sign-up page or ask your question via the contact form.
Sources and check: the official GivingTuesday toolkit for nonprofits, checked on 7 October 2026.